Guangdong University of ForeignStudies, China<\/p>\n
Guangdong Collaborative InnovationCenter for Language Research & Service\/ Center for Asia-Pacific Translationand Intercultural Communication, GDUFS<\/p>\n
KEYNOTE SPEAKERS
\nMariaTymocko, University of Massachusetts at Amherst, USA
\nLuc van Doorslaer, University of Leuven, Belgium
\nWang Ning, Tsinghua University, China<\/p>\n
AIMS & SCOPE
\nThis conference is a follow-up to the first three Transfictionconferences held in Vienna (2011), Tel Aviv (2013), and Montreal (2015). Imagesas translational fictions constructed in and through literary translation willbe the mainconcernof this conference, which means that whether or not translated imagescan represent reality is not of concern.Originating inLiteraryStudies, especiallyin ComparativeLiteratureStudies, imagologyinvestigatesculturalstereotypes as presented in literatureandfocusesinitially on literary discourse. Scholars believe that literarycanonicity has long-lasting influences on ethnotypical perceptions (Leerssen2007). The mental images and national identities codified by literary texts,particularly fictional texts, have attracted intense academic interestssince imagology wasintroducedtothe study of literature. Although imagological research has beenaccused of being partial andessentialistand was almost abandoned in the latetwentieth century within the field of Comparative Literature Studies,interestsin image construction andnational stereotyping havebeen revived in neighboring disciplines like Media Studies, PoliticalStudies, and Cross-cultural Studies in recent years in the context ofglobalization and as\u201csoft power\u201dhas been increasingly considered an influential factor ininternational relations. Because of its descriptive and transdisciplinarynature, the theoretical and methodological apparatus of imagology has beenadopted to explain the mechanism of image building and the power of image inbranding and marketing. In the meantime, some translation studies scholars, such as Eva Hung (2005), Helen T.Frank (2007), Reingard M. Nischik (2007), and Luc van Doorslaer (2009, 2010,2016), have also observed the potential of imagology to enrich translation studiesand have started to investigate the construction, deconstruction andreconstruction of image in and through translation. This conference aims tocontinue these discussions by inviting talks from within and outside ofTranslation Studies, hoping that the social functions of translationalactivities, constructiveor deconstructive, will be taken into account and foregrounded. Imagesincluding verbal, graphical, optical, perceptual, and mental images (Mitchell1986) in literary texts in various media (fiction, travelogue, film, etc.) areto be taken as imaginary symbols and the translated imagesare taken astranslationalfictions. Hence the themes of this conference will include (but are not limitedto):<\/p>\n
l Verbal images in fictional translation
\nl Graphic and optical images in fictionaltranslation
\nlMultimodalityin the translation of images
\nl Stereotyping and fictional translation
\nlConstruction\/ deconstruction \/ reconstruction of auto or hetero images in fictionaltranslation
\nlInfluentialfactors in image construction in fictional translation<\/p>\n
SCHEDULE
\n15 July 2017Deadlinefor submitting abstracts (approximately 300 words)
\n25 July 2017Notificationof acceptance<\/p>\n